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Investago | Investor Enthusiasm Fuels Oddity Tech's IPO Success
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Investor Enthusiasm Fuels Oddity Tech's IPO Success

Direct-to-consumer beauty company, Oddity Tech, saw its shares surge by around 40% in its initial trading on Wednesday. The stock, trading under the symbol ODD on Nasdaq, opened at $49.10 a share, significantly up from its IPO price of $35, providing the firm with an estimated market capitalization of $2.8 billion. [1]

This performance is encouraging for the otherwise lackluster IPO market of late. Following in the footsteps of successful debuts from Mediterranean restaurant chain Cava Group and discount retailer Savers Value Village, Oddity's offerings launched amid high investor enthusiasm, lower market volatility, and positive economic sentiment. In contrast to 2021's trend of money-losing company listings, Oddity's profitability and rapid growth make it an attractive investment. The beauty company sets itself apart through the use of data and AI for customer recommendations, planning to introduce more brands utilizing this technology in the future. Oran Holtzman, co-founder and CEO, voiced confidence in investor interest for businesses capable of profitable expansion. L Catterton, an early investor in Oddity's Il Makiage brand, anticipates a substantial return, with the business having grown over 20-fold since its initial investment.[2] This successful public debut is expected to pave the way for other consumer businesses planning an IPO. L Catterton, which manages over $33 billion in assets and has previously taken businesses like RH and Leslie’s public, is also reportedly considering an IPO for German shoe manufacturer Birkenstock, potentially valuing it at $7 billion or more.[3]

 

*Past performance is no guarantee of future results

[1,2,3] Forward-looking statements are based on assumptions and current expectations, which may be inaccurate, or based on the current economic environment which is subject to change. Such statements are not guaranteeing of future performance. They involve risks and other uncertainties which are difficult to predict. Results could differ materially from those expressed or implied in any forward-looking statements.

 

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Risk warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 81.75% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.