The retail world is full of strict laws and regulations, and in the case of fast fashion, this applies twice as much. One of the leaders in the segment is the Chinese retailer Shein, which rose to prominence thanks to cheap clothing and, above all, aggressive marketing. Its growth, however, has not been without controversy surrounding violations and circumventions of the law, which have resulted in hundreds of millions of euros in fines. The introduction of new oversight bodies comes at a time when Shein is facing political challenges and striving to enter the global stock market.
