Once the leader in the sportswear and footwear segment, Nike is now experiencing a downturn as demanding consumers turn to products from strengthening competitors. To restore its former glory, the company has launched an innovation-driven project, including motor-powered sneakers. Nike’s CEO, Elliot Hill, believes that innovation is precisely what will get the company back on its feet.[1] Although he has been in charge for a year, his changes have so far been slow to show, which is ultimately reflected in the company’s financial results and stock market performance.